{"id":1692,"date":"2014-11-21T14:47:59","date_gmt":"2014-11-21T14:47:59","guid":{"rendered":"http:\/\/www.pixelbase.co.uk\/?p=1692"},"modified":"2015-12-11T22:19:42","modified_gmt":"2015-12-11T22:19:42","slug":"a-double-logo-sap","status":"publish","type":"post","link":"http:\/\/www.pixelbase.co.uk\/?p=1692","title":{"rendered":"A double-Logo SAP ?"},"content":{"rendered":"

Just a few notes on the SAP logo story today: After SAP’s soft launch of a new, golden logo at the end of October, german weekly Wirtschaftswoche reports today<\/a>\u00a0(Google translation into english is here<\/a>)\u00a0that internal resistance\u00a0of SAP employees has brought the old logo back. (Update:<\/span> Handelblatt now also reports on it<\/a>, quoting an ‘internal employee survey’ and ‘Bill McDermott wanting the company to re-focus again on the actual business’).<\/p>\n

Holger Mueller, VP & Principal Analyst of Constellation Research tweeted this<\/a> about the logo-backflip:<\/p>\n

\"screenshot_tweet_holgermu\"<\/a><\/p>\n

There are many angles on this topic: cost, vision, culture. However, it might just show that SAP’s employees saw\u00a0themselves confronted with (too) many changes in recent\u00a0years. A new\u00a0logo might have taken this too far for some.<\/p>\n

Bringing back the blue logo resembles the “Piece de Resitance” for many of them. You could see it as ‘heritage’.<\/p>\n

Having said that, for top management it’s potentially easier and more cost effective to keep things as they are and focus instead on customer-relevant changes. Which is precisely what SAP (blue or orange) now does.<\/p>\n

 <\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Just a few notes on the SAP logo story today: After SAP’s soft launch of a new, golden logo at the end of October, german weekly Wirtschaftswoche reports today\u00a0(Google translation into english is here)\u00a0that internal resistance\u00a0of SAP employees has brought the old logo back. (Update: Handelblatt now also reports on it, quoting an ‘internal employee […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7,4],"tags":[],"class_list":["post-1692","post","type-post","status-publish","format-standard","hentry","category-sap-blogosphere","category-market"],"_links":{"self":[{"href":"http:\/\/www.pixelbase.co.uk\/index.php?rest_route=\/wp\/v2\/posts\/1692","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.pixelbase.co.uk\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.pixelbase.co.uk\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.pixelbase.co.uk\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.pixelbase.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1692"}],"version-history":[{"count":4,"href":"http:\/\/www.pixelbase.co.uk\/index.php?rest_route=\/wp\/v2\/posts\/1692\/revisions"}],"predecessor-version":[{"id":1697,"href":"http:\/\/www.pixelbase.co.uk\/index.php?rest_route=\/wp\/v2\/posts\/1692\/revisions\/1697"}],"wp:attachment":[{"href":"http:\/\/www.pixelbase.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1692"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.pixelbase.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1692"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.pixelbase.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1692"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}