Hardly anyone in the news and blogsphere commented on Apotheker’s outlook statement at the end of the Rose interview last week (exept Dennis Byron from ITBusinessedge.com). Maybe that’s because it’s too far fetched a statement or maybe because 10 years from now is an eternity in IT business terms. Nevertheless I find his thoughts worthwhile exploring.
Rose: “What business might you be in in 10 years time that you’re not in now?”
Apotheker: [looks surprised] “That’s a good question! Maybe we could even be in hardware. It depends.”
Rose: “Really?”
Apotheker: “Yeah, it really depends. Not making them, but shipping complete appliances (that’s another term for you).”….
Rose: “… Routers?…” [laughs]
Apotheker: “…Yeah, if you can make them intelligent with software, why not?”
One thing that really surprised me about Apotheker’s answer is that he did not opt for the obvious future scenarios, namely cloud computing, social media and enterprise 2.0. It could have been so easy! Instead, the first thought that springs to his mind appears to be along the lines of a vertical integration of commodities and services before and after the deployment of SAP software.
A very interesting idea, I find, as it would put SAP closer to a model that has been one of the main reasons for Apple’s success within the computing and entertainment market for years now – having control over the hardware and software together. Apotheker did emphasise that he can’t envisage Walldorf to churn out hardware themselves, agreed, but if SAP had more control over the hardware that their software runs on, their end product will be a faster, more stable and reliable. This might even be a neat solution for on-premise versions of a BBD release, who knows? The funny bit: After big mainframe (IBM, Digital, Wang, etc ) and later on office solutions (for example AS400) in the 70s and 80s IT would once again have come complete circle again. In those days software and hardware were also both wielded under the same roof, for different reasons, but it’s a similarity nonetheless.
But let’s keep it in perspective: Even if Apotheker’s ideas have no meaning whatsoever, at least they prove that he is willing to think out of the box.